Left Continue shopping
Your Order

You have no items in your cart

FREE SHIPPING NOW THRU AUGUST 31st!

CLOSED SUNDAYS AND MONDAYS, OPEN LATE THURSDAYS UNTIL 7PM!

RESERVE YOUR APPOINTMENT TODAY!

  • Reference 228396TBR
  • Model Case Oyster, 40 mm, platinum and diamonds
  • Bezel Set with diamonds
  • Water-Resistance Waterproof to 100 metres / 330 feet
  • Movement Perpetual, mechanical, self-winding
  • Caliber 3255, Manufacture Rolex
  • Power Reserve Approximately 70 hours
  • Bracelet President, semi-circular three-piece links
  • Dial Ice blue set with diamonds
  • Certification Superlative Chronometer (COSC + Rolex certification after casing)

The ice-blue dial is the discreet and exclusive signature of a Rolex platinum watch. Rolex uses platinum, the noblest of metals, for the finest of watches. These exclusive dials can be found only on the Day-Date and the Cosmograph Daytona.

Ice-Blue Dial

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Diamond-set bezel

Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.

Platinum

Rolex Crown

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex product capacity and, at time, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Williams Jewelers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DAY-DATE 40

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Day-Date 40 is the ultimate watch of prestige. Learn more about this model and how to set the time, date and day by watching the video.

The new Oyster Perpetual Day-Date 36 welcomes dials made of decorative stone in shimmering tones that evoke the atmosphere of the Mediterranean coast. Green aventurine, carnelian and turquoise are paired with watches in 18 ct Everose, yellow and white gold respectively.

As expressions of Rolex’s dial-making expertise, the new Day-Date 36 watches are also testament to the brand’s perfect mastery of the gem-setting art. This union of exceptional stones, gems and precious metals emphasizes the distinction and elegance of this prestigious watch.

Rolex Day-Date

Every dial a discovery

View All Models

Contact Us

Please specify your preferred mode of contact and we will respond as quickly as possible.

and/or

I have read and accepted the terms and conditions and privacy policy.

I accept receiving marketing information about Rolex from Williams Jewelers

*Required

By using this site, you agree to our privacy policy.