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Rolex History at Williams Jewelers

Our Rolex History

After his service in WWII, Eugene Williams decided to open his first jewelry store in Stockton, Kansas. Gene and his wife Beth began teaching themselves the art of horology and experienced continued growth over the next decade. In 1957, looking for more opportunities, Gene and Beth decided to sell their store and traveled to Denver, Colorado with their two young sons.

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Denver Beginings

Once in Denver, Gene and Beth began working out of their home, providing exceptional customer service to four neighboring states over the next 12 years. In 1969, the couple opened a retail store in the Brookridge Shopping Center in Englewood, where their passion for the craft and dedication to their customers became the foundation for Williams Jewelers.

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As business and the state of Colorado continued to grow, Williams Jewelers expanded as well, moving across the street to our current location. Today, our team at Williams Jewelers continues to treat our customers like family and provides a service-first mentality, earning us the trust and loyalty of our community.

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40 Years of Rolex

Current owners Steve and Diane Williams continue to be a presence in the store and have become trusted Official Rolex Jewelers for over 40 years by ensuring our customers receive the highest level of service. Following Gene's passion for service and detail, Williams Jewelers is proud to have a skilled team of jewelers and watchmakers on-site to assist our customers with their jewelry and watch needs.

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Our Foundation

At Williams Jewelers, we understand our customers are looking for a trusted partner who can help them celebrate life’s special moments. Our focus on personalized service and attention to detail has been our foundation, carried forward by the Williams family for generations, and will continue its legacy of excellence for many years to come.

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