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World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines.

The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.

Endurance

Published on June 18th, 2025

Endurance

At Williams Jewelers of Englewood, we understand that true luxury is defined by endurance, precision, and timeless excellence—qualities perfectly embodied by Rolex and its deep-rooted partnership with the world’s most legendary endurance races. From the grueling 24 Hours of Le Mans to the iconic Rolex 24 at Daytona and the demanding 12 Hours of Sebring, Rolex stands as a symbol of mechanical mastery, relentless performance, and unwavering reliability. As Colorado’s premier family-owned jeweler, now in its third generation, Williams Jewelers proudly offers access to these extraordinary timepieces that celebrate the spirit of champions and the pursuit of perfection. Just as endurance racing pushes the limits of human skill and engineering, Rolex and Williams Jewelers share a commitment to craftsmanship and legacy that transcends time.
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Rolex Grand Slam of show jumping

Published on March 19th, 2025

Rolex Grand Slam of show jumping

For generations, Williams Jewelers of Englewood, nestled in the vibrant Colorado landscape, has been synonymous with precision and unparalleled quality. It is with this deep appreciation for excellence that we highlight the extraordinary world of the Rolex Grand Slam of Show Jumping. This article details the monumental challenge within equestrianism, showcasing the four elite Majors — The Dutch Masters, the CSIO Spruce Meadows ‘Masters’ Tournament in Calgary, the CHIO Aachen, and the CHI Geneva — where the finest riders and horses push the boundaries of skill and partnership.
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Person examining Rolex watch

Published on December 12th, 2024

Rolex and the Vienna Philharmonic

In the heart of Colorado, Williams Jewelers stands as a beacon for those who appreciate not only the intricate precision of fine timepieces but also the timeless artistry they represent. It's in this spirit that we turn our attention to the global stage, where Rolex, a brand synonymous with enduring excellence, has forged a profound connection with one of the world's most revered musical institutions: the Vienna Philharmonic. This partnership transcends mere sponsorship, embodying a shared dedication to perfection, a commitment to heritage, and the pursuit of unparalleled performance, whether in horology or orchestral mastery.
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Person examining Rolex watch

Published on August 19th, 2024

Rolex & the US Open

In Colorado, where an active lifestyle and appreciation for peak performance thrive, Williams Jewelers serves as a trusted destination for those who seek the ultimate in precision and enduring quality. Dive into the demanding world of tennis, particularly its enduring partnership with the US Open. We invite you to explore how Rolex champions the relentless pursuit of perfection on the court, a value that deeply resonates with the meticulous craftsmanship found in every Rolex timepiece.
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Image of golf course

Published on July 11th, 2024

The Open: golf’s oldest major

For Colorado's dedicated golf enthusiasts and those who appreciate enduring excellence, Williams Jewelers brings you closer to the heart of a legendary partnership: Rolex and The Open, golf's oldest major. As your trusted Official Rolex Jeweler in Denver, we celebrate the brand's association with this revered championship. This article delves into the rich history and challenging links courses of this iconic tournament, illustrating how Rolex's enduring presence since 1981 reflects a shared commitment to tradition, technical precision, and the relentless pursuit of excellence—values that resonate deeply with luxury watch aficionados alike.
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Image of golf course

Published on July 4th, 2024

The Amundi Evian Championship

From its picturesque setting in France to the demanding play on its greens, Rolex and The Amundi Evian Championship invite you to explore a premier major tournament that showcases the pinnacle of skill and precision in the sport. This championship embodies the dedication to perfection that aligns seamlessly with the values held by Rolex and cherished by our clientele in Denver and across the state. In Colorado, where a commitment to excellence often extends to supporting incredible talent, Williams Jewelers invites you to appreciate a cornerstone of women's professional golf.
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Image of tennis match

Published on July 1st, 2024

The Championships, Wimbledon

At Williams Jewelers of Englewood, we celebrate the harmonious union of heritage, prestige, and unparalleled craftsmanship embodied by the enduring partnership between Rolex and The Championships, Wimbledon. As Colorado’s premier family-owned jeweler, now in its third generation, Williams Jewelers is proud to be an Official Rolex Jeweler, offering discerning clientele access to the world’s most coveted timepieces. Much like Wimbledon’s legacy as the zenith of tennis excellence, Rolex represents the epitome of horological mastery, precision, and timeless elegance. At Williams Jewelers, our commitment to exceptional service, generational expertise, and curated luxury mirrors the standards set by both Rolex and the revered traditions of Wimbledon, making us the destination for those who recognize excellence in craftsmanship.
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Image of race track

Published on June 9th, 2024

The 24 Hours of Le Mans

At Williams Jewelers of Englewood, we celebrate the relentless pursuit of excellence and innovation that unites the world’s most prestigious endurance race—the 24 Hours of Le Mans—and the legendary craftsmanship of Rolex. As Colorado’s premier family-owned jeweler, now in its third generation, Williams Jewelers is proud to be an Official Rolex Jeweler, offering our clientele access to the finest timepieces in the world. The partnership between Rolex and Le Mans, forged through a shared commitment to endurance, precision, and technical mastery, mirrors our own dedication to providing an unparalleled luxury experience for those who appreciate the extraordinary. Just as Le Mans stands as the ultimate test of human and mechanical endurance, Rolex timepieces—especially the iconic Oyster Perpetual Cosmograph Daytona awarded to race winners—represent the pinnacle of horological achievement and timeless style.
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Woman serving the ball in a tennis match

Published on April 9, 2024

A voyage into the world of Rolex

In the majestic landscape of Colorado, where precision and enduring legacy are deeply valued, Williams Jewelers invites you on an extraordinary journey: a voyage into the very heart of Rolex. This article uncovers the foundational vision of Hans Wilsdorf, a pioneer whose unwavering belief in innovation and the pursuit of excellence continues to define the luxury watch brand nearly 120 years later. It's a testament to Rolex's integrated manufacturing, its commitment to pushing boundaries, and the relentless quest for perfection that has shaped its iconic Swiss timepieces, from the revolutionary Oyster Perpetual to the diverse collections of today.
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SailGP championship

Published on April 9, 2024

SailGP

In the heart of Colorado, where a spirit of adventure and a passion for precision resonate deeply, Williams Jewelers brings you closer to the cutting edge of global sports. As your trusted Official Rolex Jeweler in Denver, we are thrilled to highlight Rolex's dynamic partnership with SailGP, the electrifying regatta circuit that epitomizes innovation and high-speed performance on the water. This article dives into the world of F50 foiling catamarans, showcasing the remarkable athleticism and technological prowess that define this thrilling championship, all while upholding Rolex's enduring commitment to the pursuit of excellence.
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