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Originally developed by Casio in 1981 by a team set on constructing a watch that wouldn’t break, G-Shock has been creating some of the toughest watches in the market ever since. G-Shock watches are designed to withstand extreme conditions, making them popular for athletes, military personnel, and outdoor enthusiasts. They feature a rugged design with features like shock resistance, water resistance, and multi-functional displays including Bluetooth technology. Since its inception, G-Shock has introduced many new designs and offers a wide range of styles, from classic and understated to bold and colorful, appealing to a diverse audience.  

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