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The Diamond Jubilee

The Diamond Jubilee


Shining brilliantly like the ice-capped Rocky Mountains, diamonds have fascinated people for thousands of years. This April birthstone has a sentimental place in our hearts, symbolizing eternal love and devotion. It's currently the stone of choice when it comes to weddings and anniversaries. Yet, this shimmering sparkler's legacy extends beyond the realms of romance. Let's take a look at why the diamond is one of the most coveted gemstones in the world.


Taken from the ancient Greek word for unconquerable, “adamas,” they’re one of the strongest materials in the world, classified as a 10 on the Mohs Hardness Scale. People have even created diamond-tipped saws to cut incredibly tough materials like metal and stone. Because diamonds are so enduring and resilient, they are the perfect symbol for everlasting and beautiful relationships. 


Diamonds are so hard it made them nearly impossible to cut. So, people wore them as unrefined stones for centuries. Although uncut diamonds have a natural shine, they don’t display the full brilliance we know them for. It wasn’t until the 14th century that people discovered you could cut and polish diamonds using their own dust. Since then, our methods of diamond cutting have become more sophisticated, allowing us to unlock the gem’s true brilliance. But only the most expert diamond cutters can capture the full range of a stone’s inherent allure. Since the sparkle of this gemstone depends on the way light is reflected, a diamond cutter must shape it properly, using master techniques. At Williams Diamonds, we hand-select and carry only the highest quality gemstones. When you shop with us, you’re guaranteed exceptional beauty in every shining stone. 


For centuries, people have thought diamonds possess mystical qualities far beyond human understanding. During the Middle Ages, diamonds were called “the miracle stone” and believed to have extraordinary healing abilities. They could cure stomach aches, mental illnesses, infections, nightmares and ailments of the head and heart. Kings would wear this powerful gemstone into battle to give them courage, strength, determination and invincibility. Artists and writers would also use diamonds to inspire their imaginations when beginning a new creative endeavor. 


Today, diamonds are known as the ultimate symbol of love and the stone of choice for many engagement rings. However, the diamond has not always represented undying adoration. While the first diamond engagement ring was commissioned in 1477 for Mary of Burgundy, the trend did not take off until 1948. It was then that the copywriter Frances Gerety invented the timeless slogan “A Diamond is Forever”. This single phrase catapulted the dazzling diamond into the mainstream, to the point that now over 80 percent of brides-to-be receive a diamond engagement ring. At Williams, we offer a stunning selection of bridal jewelry. We carry top brands such as Gabriel & Co, Tacori, Hearts on Fire, as well as our own Signature Collection. Whether you seek an elegant solitaire or a glimmering halo, we have something for everyone’s style and to fit every budget. 

75 Years of Where Colorado Shines 

Here at Williams, we believe in the magic of diamonds. That’s why as we ring in our 75th anniversary, we believe there’s no better way to commemorate this milestone than with the symbol that embodies the essence of our store. To share this moment, we’re hosting a Diamond Jubilee Event. Join us from April 12th through 16th for our biggest event of the year. Spend $5000 or more and receive a pair of Williams Signature diamond stud earrings. That’s a $750 value! Plus, we’re offering special diamond pricing. You can get a 3/4 carat diamond starting at $2,595, a 1-carat diamond starting at $4,995 and a 2-carat diamond starting at $9,995. This is an event you won’t want to miss! We can’t wait to see you at 5095 S. Broadway in Englewood, Colorado

*Offer valid 4/12/22-4/16/22. Not valid on previous purchases or layaways. Diamond studs cannot be exchanged for cash value. See store for details.

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